Deconstructing Advertising

Week 3

The most vital lesson of this week is to not rely on Word auto-saving your documents. I've lost this weeks notes because my laptop restarted and I hadn't manually saved them, big mistake on my part and ill be going back to hand writing my notes from next week. I can't remember them to retype it all so I've just completed the blog task. 

1) linguistic message
Immediately you're drawn to the title of quality street and then your eye goes to the text above it saying you should buy once a week then you go down to the bottom to read the text basically saying how good they are. The name, brand and specific product is reinforced on the image of the tin too.

2) image message
The image shows an overflowing box of sweets being held by some very dainty female hands and it shows the assortment of chocolates along the bottom of the page too. The overflowing box is there for appeal because it would seem like you get a lot of sweets in one tin. The sweets along the bottom show the variety to the consumer - its not leaving any mysteries. The hands and the art on the tin is giving me the vibe of it being a treat advertised to house wives to buy to enjoy while their husbands are at work and to impress him with when he's home. 

3) anchorage
In my opinion i feel like it has been deigned for your eye to follow the yellow through the image. You start at 'quality street' then youre drawn into the tub of sweets then down onto the tin to read the brand name and the 'toffees and chocolates' and then you follow the sweets from left to right around the bottom and then read the remaining text. When I first looked at it thats what my eyes did. 

​4) frame of reference
1950's UK magazine advert for Quality Street chocolates