Reading Words and Images

Week 2

What is Anchorage?

Anchorage is the relationship words and images have with one another in one piece and its said that there could be five different ways these relationships can occur;
Word specific - this is where words provide all or most of the information needed to decode the message.
Image specific - this is where images provide all or most of the information needed to decode the message.
Dual message - where words and images are communicating the same message either in tone or content and they go hand in hand, amplifying the design by working together.
Interdependent - This is words and images working together while independently contributing information to get across ideas that neither could do alone, they compliment each other and unify the design in the mind of the viewer.
Parallel - where the words and images each convey a completely different message and are not related to each other. 

Lecture Notes