After last weeks incident of losing my notes I've gone back to hand written notes. Hand written is better and we can leave it at that. 

Clyde Fans - A Picture Novel by Seth.
Transitions between the panels analysis:
1 to 2 - subject to subject
2 to 3 - action to action
3 to 4 - subject to subject
4 to 5 - action to action
5 to 6 - aspect to aspect
6 to 7 - aspect to aspect
7 to 8 - subject to subject
8 to 9 - subject to subject

The most vital lesson of this week is to not rely on Word auto-saving your documents. I've lost this weeks notes because my laptop restarted and I hadn't manually saved them, big mistake on my part and ill be going back to hand writing my notes from next week. I can't remember them to retype it all so I've just completed the blog task. 

1) linguistic message
Immediately you're drawn to the title of quality street and then your eye goes to the text above it saying you should buy once a week then you go down to the bottom to read the text basically saying how good they are. The name, brand and specific product is reinforced on the image of the tin too.

2) image message
The image shows an overflowing box of sweets being held by some very dainty female hands and it shows the assortment of chocolates along the bottom of the page too. The overflowing box is there for appeal because it would seem like you get a lot of sweets in one tin. The sweets along the bottom show the variety to the consumer - its not leaving any mysteries. The hands and the art on the tin is giving me the vibe of it being a treat advertised to house wives to buy to enjoy while their husbands are at work and to impress him with when he's home. 

3) anchorage
In my opinion i feel like it has been deigned for your eye to follow the yellow through the image. You start at 'quality street' then youre drawn into the tub of sweets then down onto the tin to read the brand name and the 'toffees and chocolates' and then you follow the sweets from left to right around the bottom and then read the remaining text. When I first looked at it thats what my eyes did. 

​4) frame of reference
1950's UK magazine advert for Quality Street chocolates

Anchorage is the relationship words and images have with one another in one piece and its said that there could be five different ways these relationships can occur;
Word specific - this is where words provide all or most of the information needed to decode the message.
Image specific - this is where images provide all or most of the information needed to decode the message.
Dual message - where words and images are communicating the same message either in tone or content and they go hand in hand, amplifying the design by working together.
Interdependent - This is words and images working together while independently contributing information to get across ideas that neither could do alone, they compliment each other and unify the design in the mind of the viewer.
Parallel - where the words and images each convey a completely different message and are not related to each other. 

In short, semiotics is the study of signs in society - signs being indicators of language whether written, images, gestures or by many other means. Signs can mean different things in different languages and cultures but semiotics looks beyond the surface at underlying cultural messages and ideas. When signs are grouped together they form codes like body language and dress codes. Society is built upon the concept of these signs and codes and they are essential for communication since communication needs a mutual understanding for a meaningful exchange. 

Wrestling is fake, but that's news to no one. Barthes obviously knew this but he had a deeper understanding of the implications of the body language - and ultimately signs - that are going on in every aspect of life but in this case, particularly in wrestling.